WORK EXPERIENCE

Senior Campaign Coordinator | CyberRisk Alliance | May 2022 - Present

  • Execute demand generation campaigns for event marketing (Blackhat, Women in Cloud, RSA) across multiple channels (email, social media, display ads, content syndication). 

    • Implemented AI prompts for lead enrichment, leading the shift to an 88% organic lead generation model, limiting the use of outside vendors.

  • Create and manage smart lists for targeted lead nurturing and segmentation

  • Manage all social media marketing and scheduling via Sprout Social; deliver monthly presentations on lead registration and attendance for webcasts and events driven by social media efforts. Achieved a 90% increase in event registrations attributed to social media campaigns.

  • Collaborate with marketing, sales, and creative teams to develop and optimize campaign strategies.

Data Analyst / Marketing Manager | Artist: Two Thangs | Boston, MA | October 2020 - May 2022

  • Utilize Microsoft Excel to perform data analytics on compiled reports, to identify my client’s top performing art and targeting consumers’ interests, which increased sales revenue by 17% YoY in 2021.

  • Develop social media campaigns to help my client increase business opportunities and boost brand identity, resulting in an increased social media following of 115% in 2021.

  • Research and determine algorithms and keywords to boost artist’s search engine optimization.

  • Monitor industry trends to propose successful artwork ideas and concepts.

  • Created an improved system in which my client stored and measured data, which reduced administrative burden, allowing more creative time for the artist.

Marketing Manager | Pure Photo | New York, NY | September 2021 - January 2022

  • Coordinated and created email campaigns to engage subscribers with our expanding portfolio, such as featuring interviews I conducted with photographers.

  • Developed rapport with designers and photographers by listening to clients’ frustrations, and proposing business solutions to resolve them.

  • SRM - Communicated with key suppliers, built relationships, and managed problem resolution.

Digital Strategist | NOX Media | Los Angeles, CA | May 2021 - August 2021

  • Pitched original ideas to executives for social media content on behalf of high profile clients such as Avril Lavigne, Sean Paul, Marshmello, Leslie Grace, and Patrick Mouratoglou.

    • Collaborated on the viral TikTok collaboration of Avril Lavigne and Tony Hawk singing to Sk8ter Boy.

  • Compiled reports and ran analysis via IG Blade to measure engagement and improve social media KPIs.

  • Helped the team prepare for upcoming client shoots by contributing ideas for run of shows.

Talent Scout | CountN | Boston, MA | April 2021 - July 2021

  • Recruited over 100 artists around the U.S. to join CountN, a software connecting artists to their local restaurants, bars, and breweries for gigs.

Marketing and Public Relations Assistant | M & Co. Creative | Oahu, HI | May 2020 - August 2020

  • Individually created a PR plan for renowned singer/songwriter Stef Mariani’s non-profit, Stay Gold Hawaii, designed to financially support local Hawaiian musicians during the pandemic. The creative and strategic elements of the plan led her to gain significant funding from the Grammys.

  • Segmented contacts and coordinated effective email marketing campaigns to promote artists.

  • Authored press releases and communications materials to promote local Hawaiian artists.

Co-Creator; Executive Producer; Marketing Director | Emerson Channel | Boston, MA | January 2019 - May 2020

  • Co-Created, produced, and drove marketing initiatives for Off the Record, an Emerson Channel docu-series exploring the underground Boston music scene.

  • As creative director, I visualized and operated creative aspects of the show.

  • Proposed budget for the project to attain funding.

  • Managed and trained crew in outreach, production, and post-production.

  • Organized and oversaw all communication between the crew, artists, and venues. Facilitated and resolved conflict between or within parties. 

  • Managed all social media platforms (Youtube, Instagram, Facebook), making sure to keep engagement high and shine a spotlight on our artists, welcoming venues, and crew.

Booking Assistant | Lysten Agency | Boston, MA | September 2019 - December 2019

  • Assisted in booking and promoting Boston artist Oompa’s 2019 northeast tour, landing 7 show bookings.

  • Kept paper and digital records of bookings, reservations, and artists needs, resulting in a successful and organized tour.

EDUCATION

Emerson College | Boston, MA | 2020 | B.S. in Marketing Communication, Minor in Writing

  • Deans List; Women’s Tennis; Producer on Emerson Channel, sound engineer

LEADERSHIP ROLES

AI Taskforce | January 2025                          

  • Created an AI lead enrichment template that advanced internal AI integration. Partnered with VPs to design a custom AI model, eliminating the need for external vendors.

The FAM Music Networking Event | May 2025

  • Led outreach to venues, food and beverage sponsors, photographers, and panelists in preparation for a music industry networking event taking place on May 30th. Will also serve as the event’s DJ.

SKILLS & INTERESTS

▪ Skills Microsoft Excel; Marketo; Canva, Sprout Social, HUM, Convertr; Adobe Premiere Pro; SAS E-Minor; SEO and SEM; MailChimp; WordPress; HTML development; CRM Management; IG Blade; Chartmetric; copywriting; logistics; storytelling, social media ad management software

▪ Interests Tennis coach; boxing; poetry; DJing; music licensing; flamenco guitar; cyberpunk; music samples in hip-hop, movies with an A+ soundtrack; portrait photography; philosophy, the entire “… for Dummies” series